Notes from DEN April 29; Making money
This post is some brief notes and thoughts from yesterday’s Digital Editor’s Networkget together at UCLAN, Preston. At this new blog, I’m doing things a little differently from my norm and putting into...
View ArticleRoyal Marines deploy Bluetooth Bond
The Royal Marines are targeting Bond fans using Bluetooth technology in the first mobile advertising campaign of its kind. According to a posting at Creativematch, the campaign will be broadcast before...
View ArticleHow to get ahead with advertisers – erm..perhaps not!
I’ve seen many strategies to woo advertisers over the years but this novel insult-them-and-they-will-come approach is a new one to me! Posted here thanks to new Manchester start-up Hive which sent this...
View ArticleClik here to view.
#smc_mcr Five take-outs from last night’s Social Media Cafe
The latest Social Media Cafe turned out to be a feast of digital know-how. Splitting the event into an unconference style happening resulted in sessions with five top speakers. There was a lot learned...
View Article10 Characteristics of hyperlocal
What, if anything, the term ‘hyperlocal’ now means is something that keeps coming up in conversations I have and it strikes me that it’s no longer necessarily defined by a tight geographical area, but...
View ArticleClik here to view.
The downward slide of local government advertising spend
It’s only one council (Manchester) but the direction of travel is clear. Figures revealed under the Freedom of Information Act show the extent of the drop in council spending on advertising in...
View Article
